PCR Ciclos is a new brand focused on recycling damaged parts of bikes in order to give them a second life. The result is a totally new and personalized bikes for the consumer.

This served as a point of departure for developing a customized corporate typeface based on Druk. The characters have been simplified to their minimum readable form in order to get a powerful and austere typeface which perfectly reflects the philosophy of the brand. Each character is applied as a block that builds a geometric composition.